A celebration of heritage design

The Cheltenham Festival 2026

Holland Cooper has long been synonymous with race day elegance - where timeless British tailoring meets modern sophistication. Designed and meticulously crafted in England, our tailoring represents the pinnacle of British-made luxury, combining heritage craftsmanship with contemporary style.

The Cheltenham Races Edit

Whether you’re planning to capture a classic racing look or seeking style inspiration, shop our edit of exquisite racing ensembles...

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Complete The Look

The beauty of Holland Cooper lies in its versatility - where heritage craftsmanship meets modern styling. Every piece is designed to be layered, adapted and styled differently, moving effortlessly between moments and settings while remaining timeless at its core. It is this ability to evolve with the wearer that makes race-day dressing feel both elevated and authentic."

- Jade Holland Cooper

Introducing

Racing Legends

Racing Legends is a portrait series honouring racing’s sporting heroes - not as we know them, but as they’ve never been seen before. From Jockeys to pundits, this campaign embodies the racing culture etched into Cheltenham's history.

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As Seen On

As Seen On

Visit Our Stand

We have two stands at Cheltenham this year where we would be delighted to welcome you, so please do come and visit us. In a new location for 2026, the Orchard Boutique is a curated replica of our flagship boutique, presenting elevated tailoring and key collections. Stand 32 in the Shopping Village, is a bespoke stand where we will be showcasing our best-selling pieces and refined finishing accessories.