She built the brand she couldn't find

Jade Holland Cooper

Redefining modern British luxury – tailored to empower women, designed to endure. Determined to fill a gap in the market, Jade drew on her understanding of British heritage and dedication to quality craftsmanship to create a brand that feels timeless yet modern. Her designs reflect strength, elegance, and confidence, marrying heritage techniques with a contemporary vision. Through her leadership, creativity, and unwavering dedication, she has established a legacy that celebrates individuality, champions women, and elevates modern British tailoring.

Behind The Scenes

Jade’s unique perspective, shaped by her roots in both fashion and rural life, guides the brand’s approach — one that honours authenticity, meticulous craftsmanship and thoughtful detail. She remains at the creative helm, designing collections for women who seek lasting style without compromise.

Introducing The Icon Series
The Icon Series celebrates the timeless power of British design - rooted in heritage, defined by craftsmanship, and worn by women who lead with strength, elegance and purpose.